For more info please contact: CELEBRATE THE START OF SUMMER WITH SKIN CARE YOU CAN WEAR: (New York, NY – April 18, 2007) – This summer, AYANA Apparel will offer women an easy addition to their skincare arsenal – a fashionable, certified UV-protective clothing line with protection that lasts. Available June 1 online at http://www.ayanaapparel.com and at select retailers, the AYANA collection features stylish designs for the active, sophisticated woman. Women are becoming increasingly aware of the need to protect themselves from premature aging and long-term skin damage resulting from extensive sun exposure. They slather on sunscreen with re-applications or stay in the shade, often at the cost of enjoying their favorite warm-weather activities. With AYANA’s UV protection, women can spend a little extra time relishing the fresh air and the summer warmth in the skin care they can wear. AYANA Apparel was carefully designed to maintain and maximize a woman’s beauty, individuality, health and personal flair. In complementary colors and styles, the apparel can be mixed, matched, or worn alone for easy and carefree protection from the sun’s damaging rays. Unlike other UV-protective attire designed primarily for outdoor exercise and devoid of fashion, AYANA’s trendy cuts and designs make it the perfect brand for any health-conscious female; with new lines being released several times each year, AYANA will keep women safe from the sun while helping them stay trendy year-round. Owner Sonja Gfeller became particularly aware of the need for a collection like AYANA after falling in love with the weather in southern California. “My husband and I spend a great deal of time outside, whether we are walking on the beach or barbecuing with friends. Stopping repetitively to reapply sunscreen was always somewhat of a bother, but the UV-protective clothing on the market really wasn’t fashion friendly,” she said. “I created AYANA so that women have somewhere to turn for protective clothing that is fun and stylish.” Summer vacation will never be the same. Slip on casual pieces for a stroll on the beach or a tour of the local attractions. Take your children to the park. Walk the dog and allow your mind to wander because you feel a little more secure outdoors in your stylish yet protective getup. More professional pieces are perfect for women wanting to look fabulous for an outdoor power lunch or an afternoon with the in-laws. Whether working or playing, AYANA will let your individuality and style shine as you enjoy the sunshine. AYANA Apparel is a UV protective apparel brand for women who are fashion-forward and forward-thinking. Geared toward women who are active and enjoy spending time outdoors, AYANA supports a healthy lifestyle while preventing the skin from premature aging; all while offering stylish options to fashion-conscious women. AYANA maintains stylistic integrity by offering a variety of styles and colors so there is something for every taste. Please visit www.ayanaapparel.com for more information |